Not Just For Profit has rebranded to Perennial Philanthropy®. This website will be down soon, but please find us at:  



“Efficiency is doing things right; effectiveness is doing the right things.” Peter Drucker

I have had the privilege of serving inter-governmental organisations, corporations and non-profit organisations as a consultant and adviser on issues of human and international development.  As a result, I have come to believe that if we are to be truly successful in meeting persistent challenges such as poverty and violence, we need to look at ways of incorporating more love and compassion – values that all major religions and humanitarians agree on being core values for human existence and happiness – into everything we do.

Philanthropy, as an altruistic act, is by definition love and compassion, so as philanthropists we have a unique opportunity to really make a difference. It is my belief that we can only be truly effective in our philanthropy if we integrate love and human understanding purposefully into our methodologies, whilst also seeking impact, being strategic in our giving, and not accepting corruption. Through my consultancy Not Just For Profit® I seek to help you achieve greater results from your philanthropic endeavours by connecting head and heart. I look forward to speaking with you about turning your personal visions of effective giving into a reality.

Yours faithfully,

Bettina Grönblom